Seize sur Vingt at Fred Segal

Design - Fashion

Shopping for Fred Segal, HTM popped by the Seize sur Vingt event to take a peek at the new Fall/Winter 2011 collection of bespoke shirts made of amazing feeling Italian fabrics… Fun detail to note?

These may be the perfect shirts for anyone who loves Billy Joel’s “We Didn’t Start The Fire” - as the names for the various patterns in the previous and current collections are named after phrases from the song. From British Beatlemania and Foreign Debts to Joe DiMaggio and Pope Paul Malcom X to Strangers in a Strange Land and Watergate Punk Rock. While the link between color/pattern and naming didn’t seem clear, we do wonder if there is a secret visual code that will emerge when you place the patterns (or overlap the swatches) in lyrical order… Take a peek at the event, the details, and some of our favorite patterns below…